Thursday, 28 September 2017

Mantra of Digital Marketing

With kids saying A for Apple and B for Blackberry these days, the only difference between us and them is they will never think of the fruit first like us. In such times when technology seems to be the go to option for anything under the sun like reminding yourself to drink sufficient water daily (yes, it exists!) there is no escaping from getting caught in the digital web. Digital marketing has become the imperative step for every industry out there owing to its compactness, humongous reach within seconds and real-time supplier-consumer interactions. With the bombardment of Facebook and Twitter in everyday lives roughly a decade ago it has led to the widespread belief that digital marketing is getting a good hold over these two platforms, which is not entirely true looking from an overall perspective of digital marketing.



While FB and Twitter come under social media, which is a sub branch of digital marketing. There are various other social media platforms such as Instagram, Snapchat, Youtube, Reddit, Tumblr and many more which serve as a medium to connect with different audience. But digital marketing consists of other sub branches too such as personalized websites, blogs, banners, video content, PPC (Pay per click) advertising, emailers and new media such as augmented reality, MMS/SMS marketing. Digital marketing isn’t just about posting content online, it is the complete conceptualization and creation of an apt digital version of you, which is in tune with your core values and brand architecture. This has to be strongly reflected in your websites and content in your blogs and vlogs. You may have happy customers who like your product but with such cut-throat competition it is important to keep updating them with your latest developments through emailers and newsletters. They’re more significant than social media posts because people might forget to check social accounts but they cannot miss their mails. PPC is a commonly used technique to garner more traffic compared to organic traction. Whatsapp and SMSes play a crucial role in engaging customers therefore is one of the most preferred mediums. And lastly but definitely game changing new attractions like augmented reality are taking digital marketing to the next level, which will open new doors of communication.