Monday, 13 April 2015

21st APRIL: Threat to your websites!





ARE YOU READY FOR THE LAUNCH OF GOOGLE’S MOBILE-FRIENDLY ALGORITHM?

When it comes to search on mobile devices, your users should get the most relevant and timely results. Google have announced that as of 21st April, they will be expanding their use of mobile-friendliness of your website as a ranking signal.

What does this mean?
That your customers will not be able to search you on GOOGLE if your website is not responsive.
Don't lose half your customers when Google changes it's algorithm on 21st April in favour of mobile-friendly sites.

Is YOUR WEBSITE is mobile-friendly, test by clicking on the link : https://www.google.com/webmasters/tools/mobile-friendly/

WHY IS GOOGLE FAVORING MOBILE-FRIENDLY WEBSITE?

Mobile devices now account for over 50% of Internet use. If your website is not mobile friendly, over half the world's Internet users will not be able to find YOUR website as easily after 21st April. And over half the people who do visit your site will still not be able to view it properly either. 

Google is still all about delivering an unbeatable user experience, and mobile usage is only growing:
  • 1/3 of organic search is now happening on mobile devices.
  • 60% of internet traffic overall is happening on mobile devices.
  • 18% of Millennials—who will be taking over the workforce in the next decade—are “mobile only” users, which means they do not own or frequently use desktop computers for internet access.
Mobile-compatible websites have been a best-practice since mobile internet access over-took desktop internet access at the dawn of 2014, but a year later, Google is adapting to—and thus speeding up—the trend.
And it’s not just B2C. As mobile devices get smarter and Millennials move into more corner offices, the B2B marketplace will be routed if caught unprepared. In fact, mobile-friendliness is already a significant B2B marketing issue. Google’s own research found that:
  • 14% of C-Suites have completed a business purchase on a mobile device.
  • 90% of execs have used their smartphones to research a business purchase.
  • 34% of buyers did not complete a purchase because they ran into non-mobile-friendly interfaces. 
Find out from the following blogs which confirms the News :

It’s good to be kept informed, you can ask us any question on senseware.net